Media Buyers Not Overly Concerned About Thursday’s Stock Plunge
Media buyers said ad spending is based on many, many macro economic factors that happen over a longer period of time — say six, eight, 10 months
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With Upfronts Over, Let the Haggling Commence!
For second year, Fox is expected to be the first to wrap up its business
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Spanish-Language TV Networks Poised for Advertising Fiesta
As Telemundo and Univision prepare to give their upfront presentations to advertisers, they expect to rake in about 20% more ad dollars than they did in 2010
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What Recession? Big 5 Broadcast Networks Set for Upfront Windfall
Ratings are down about 10% for the major broadcast networks this season. But happily for them, the prices for their commercials will be up double-digits this spring
