John Consoli
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Media Buyers Not Overly Concerned About Thursday’s Stock Plunge
Media buyers said ad spending is based on many, many macro economic factors that happen over a longer period of time — say six, eight, 10 months
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Analysis: How Cable’s Upfront Dollars Spiked 15% to a Record $9.2B
Media buyers explain how about 50 cable networks collectively matched the broadcast TV industry in advertising market share for the first time ever
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CW Poised to Complete Upfront Sales, With 11% Increase; ABC, CBS Also Up
The eye is seeing 14% increases; ABC is 11% over last year
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Fall TV Questions: Can ‘Terra Nova’ Succeed? Can Ashton? Answers to These and 8 More
Advertisers’ researchers talk about what will fly in the 2011-12 season
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Upfront Wrap-Up: What Media Buyers Think of the New Fall Shows
Which shows have the best chance of succeeding? Which will bomb? We asked the folks who collectively have about $10 billion riding on the outcome
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With Upfronts Over, Let the Haggling Commence!
For second year, Fox is expected to be the first to wrap up its business
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How Jonah Hill Ended Up With an Animated Fox Show
Actor fulfills lifelong dream of joining “The Simpsons” network
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Spanish-Language TV Networks Poised for Advertising Fiesta
As Telemundo and Univision prepare to give their upfront presentations to advertisers, they expect to rake in about 20% more ad dollars than they did in 2010
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No Kobe, No Problem, TV Buyers Say – LeBron Will Carry NBA Finals Ratings
In what could be seen as a passing of the torch between league stars, top TV decision-makers say the flameout of Kobe and the L.A. Lakers won’t kill the NBA’s incendiary ratings momentum
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What Recession? Big 5 Broadcast Networks Set for Upfront Windfall
Ratings are down about 10% for the major broadcast networks this season. But happily for them, the prices for their commercials will be up double-digits this spring
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8 Outside Executives Named to Women at NBCU Advisory Board
The think tank of top women executives from inside and outside NBCU will introduce “Brand Power Index”
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Media Buyers Hope Conan O’Brien Can Revitalize Late Night
Buyers think Leno and Letterman can benefit from new competition
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NBC Plans to Take Some ‘Big Swings’ at Reality Hits
Hiring Brandon Riegg away from ABC was a first step in finding reality programming to compete with “American Idol”
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Original ‘V’ Star Jane Badler to Play Her Mother in the New Version
Actress will play the mother of the alien leader
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Chernin Names Tasha Brown Comedy VP
Joins from BBC Worldwide, where she was director of scripted development