With just under two months until “Avengers: Endgame” hits theaters on April 26, the question isn’t whether the Marvel heroes’ rematch with Thanos will have the biggest opening weekend of the year, but whether it will have the biggest opening of all-time.
While independent trackers like NRG and MarketCast won’t be putting up their first projections for another month, Boxoffice.com released their long-term projections for several April releases on Friday and is predicting a “titanic” opening of $265 million for the film. They peg the overall, long-term tracking for the three-day opening between $250 and $290 million.
In case you forgot, “Avengers: Infinity War” set a box office record $257.6 million domestic opening last year, clearing the bar set in 2015 by “Star Wars: The Force Awakens.”
Granted, these are very early numbers and projections are subject to change as we get closer to the date and as we get more details from trailers or from “Captain Marvel,” but “Endgame” is still going to be huge.
After two months of very slow box office business, it will be largely up to superhero films to restore prosperity to movie theaters worldwide. Before “Endgame” hits theaters, Marvel Studios will send out Brie Larson in “Captain Marvel,” a film that is currently projected by trackers for a $120 million opening but expected by many analysts to earn a much higher total. Boxoffice.com is actually projecting that film to soar as high as $160 million in their same report.
DC will also have a presence this spring through the WB/New Line film “Shazam,” which despite coming out in between the two Marvel blockbusters should find success of its own with its much lighter, comedic tone. Combined, the three films should revitalize a box office that has only seen a domestic gross of $1.42 billion through February, down a whopping 27 percent from this point last year and 17 percent down from January and February 2017.
Boxoffice.com further says in their report that the domestic total for “Endgame” could ultimately reach as high as $695 million, which would surpass “Infinity War’s” domestic total of $678.8 million. They note that the cliffhanger ending of that film will help bolster the anticipation of “Endgame,” which has had barely any marketing aside from a teaser trailer and poster announcing the film’s title and a 30-second Super Bowl ad.
They also are tracking highly positive social media reaction that is higher than that of “Infinity War” this same time last year, and the company’s Trailer Impact survey says the first trailer for “Endgame” has notched a 94 percent Average Positive Interest score, which is the highest such ranking since they started conducting the survey.