Average Movie Ticket Price Drops 1.6% in First Quarter of 2019

The average ticket price for the first quarter was $9.01

The average movie ticket price dropped 1.63% from Q1 of 2018 to Q1 of 2019, the National Association of Theatre Owners (NATO) announced on Friday.

Last year, the average ticket price was $9.16, whereas today, it is $9.01. The 2018 yearly average was $9.11, a 1.56% increase from the previous year. The average ticket price is a reflection of all tickets sold in big cities, small towns, in all demographics and all time slots.

For reference, the average ticket price in 1969 was $1.42. Adjusted for inflation, the price was $10.14.

265.6 million tickets were sold last quarter, which accounts for a decrease of 14.92% from the previous year, and the Q1 box office accounted for $2.4 billion, down 16.31% from the same time period in 2019.

Two major blockbusters, “Captain Marvel” and “How to Train Your Dragon: The Hidden World” were the top moneymakers last quarter, with Marvel’s superhero film earning $353.9 million and the latter grossing $150.6 million. Jordan Peele’s “Us,” M. Night Shyamalan’s “Glass” and Neil Burger’s “The Upside” placed in the next three spots.