AwesomenessTV CEO Brian Robbins will make a movie with Nash Grier and Cameron Dallas, two of the most popular personalities on Twitter’s Vine video service.
Robbins directed movies such as “Varsity Blues” and “Hardball” before founding AwesomenessTV, one of the largest networks of online video channels in the world.
Robbins, a successful TV and film producer, switched his focus to digital media after producing a movie with YouTube star Fred (real name Lucas Cruikshank). That movie spawned several sequels, and Robbins is betting Vine stars can deliver a similar following.
“Nash and Cam have really authentic voices and a strong connection with their audience, which is why we’re so excited they are going to be part of the AwesomenessTV family,” Robbins said in a statement. “Making a movie is a natural next step for them. They already have a dedicated fan base.”
Grier and Dallas boast more than 11 million followers combined on the popular video platform, which supports only short-form video. Grier also boasts 3.5 million followers across Twitter and Instagram.
The two young actors will also introduce their YouTube channels to AwesomenessTV’s network and rely on the company for helping them secure sponsors and advertisers.