Sorry They Are! Lack of Baby Yoda Merchandise Has Cost Disney Millions This Year

But the studio, coming off $19 billion in sales last quarter, should be able to take the sales hit

Disney has missed out on millions of dollars by not having Baby Yoda merchandise ready to go for this holiday season, according to a Thursday report from Jungle Scout, a company dedicated to helping out Amazon merchants.

According to the firm, the entertainment giant has missed out on at least $2.7 million in revenue by dragging its feet on producing products based on the breakout character from “The Mandalorian,” the “Star Wars” spinoff series launched last month on its new streaming service Disney+.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44