Can Baby Yoda and ‘The Mandalorian’ Save the ‘Star Wars’ Franchise?

“The erosion of good will can happen to any franchise,” Comscore senior media analyst Paul Dergarabedian says

From a certain point of view, the past few years in the galaxy of “Star Wars” franchisedom have been like maneuvering through an asteroid field. But that was before Disney+ launched “The Mandalorian,” and, perhaps more importantly, before the introduction of Baby Yoda.

In 2019 BBY (Before Baby Yoda), “Star Wars” fans were still reeling from the disappointing release of “Solo: A Star Wars Story,” a host of behind-the-scenes drama and strategic setbacks, and the contentious release of “Star Wars: Episode VII — The Last Jedi.”

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Trey Williams

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams