‘Back to the Future’ Marathon Lifts Esquire Network to Best Ratings Ever

Programming stunt scores 591,000 total viewers in primetime

Esquire Network scored the best ratings in its relatively brief history with a Wednesday marathon of the “Back to the Future” films.

Airing 1985’s “Back to the Future” and its two sequels throughout the day, the two-year-old network scored highs in total-day viewing, primetime viewing and for individual telecast across multiple demographics.

In primetime, the network averaged 591,000 total viewers, 334k adults 18-49 and 172,000 men 18-49, according to Nielsen live-plus-same day numbers.

For the total day, the network averages 248,000 total viewers, 144,000 adults 18-49 and 75,000 men 18-49.

The primetime broadcast of the original film, which began at 7:30 p.m. ET, averaged 590,000 total viewers, 332,000 adults 18-49, and 172,000 men 18-49. Esquire was the No. 9 cable network in primetime among adults 18-49.

Wednesday was Oct. 21, 2015, the date that Michael J. Fox‘s Marty McFly and Christopher Lloyd‘s Dr. Emmett Brown travel to at the beginning of “Back to the Future Part II.”