Esquire Network scored the best ratings in its relatively brief history with a Wednesday marathon of the “Back to the Future” films.
Airing 1985’s “Back to the Future” and its two sequels throughout the day, the two-year-old network scored highs in total-day viewing, primetime viewing and for individual telecast across multiple demographics.
In primetime, the network averaged 591,000 total viewers, 334k adults 18-49 and 172,000 men 18-49, according to Nielsen live-plus-same day numbers.
For the total day, the network averages 248,000 total viewers, 144,000 adults 18-49 and 75,000 men 18-49.
The primetime broadcast of the original film, which began at 7:30 p.m. ET, averaged 590,000 total viewers, 332,000 adults 18-49, and 172,000 men 18-49. Esquire was the No. 9 cable network in primetime among adults 18-49.