‘Bad Boys for Life’ Shows How Important MLK Weekend Is for the Box Office

It may not be as big as Memorial Day for theatrical business, but the box office can suffer if the January holiday doesn’t deliver

“Bad Boys for Life,” the long-awaited threequel to “Bad Boys,” beat all pre-release projections and earned a 4-day opening of $68 million. The Sony film’s gross is second only to the $107 million launch of “American Sniper” in the history of MLK weekend openings. Combined with $25 million-plus contributions from “Dolittle” and “1917,” estimated overall grosses for the weekend sit at $197 million.

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Jeremy Fuster

Jeremy Fuster

Box Office Reporter • jeremy.fuster@thewrap.com