Food Network Orders ‘Bake You Rich,’ Where Contestants Compete to Go Into Business With ‘Cake Boss’ Buddy Valastro

Each week’s winning pastry will be sold on the Carlo’s Bakery website

Cake Boss

In Food Network’s newest bake-off, winners get to have their cake and eat it, too. Or perhaps more accurately, viewers will be able to eat it.

Hosted by “Cake Boss” Buddy Valastro, the newly ordered baking competition series will test not only contestants’ oven skills, but their business savvy as well. “Bake You Rich” lets four entrepreneurial pastry chefs face off for the chance to have one of their custom-made creations sold to the public on the Carlo’s Bakery website, per the popular cable channel.

The four-episode series features new obstacles that go beyond tasting good and looking pretty. Each episode involves three challenges, with the final two competitors going head-to-head to mass-produce their confections at Carlo’s, all the while dealing with machinery malfunctions and last-minute recipe changes. The rotating panel of judges includes Valastro, Chad Durkin, Erin McGinn, Vincent Tubito, and Valastro’s wife Lisa, who must decide which tasty treat is best poised to sell big in Carlo’s online marketplace.

“‘Bake You Rich’ is unlike any other baking competition, showcasing all the elements that are required for a top-selling bakery item, beyond creating a delicious dessert,” said Food Network President Courtney White. “Buddy Valastro is the ultimate expert with decades of experience, and he brings his unique business savvy as the host and business partner for the lucky winners.”

Produced by Valastro’s Cakehouse Media, “Bake You Rich” premieres April 14 at 10/9c on Food Network.