The Barrett-Jackson collector car auctions are leaving their previous home at Discovery’s Motor Trend and moving to A+E’s History Channel and FYI.
The move is part of a new programming agreement between A+E and Barrett-Jackson, which will take effect beginning with the 18th Annual Barrett-Jackson Palm Beach Auction from April 16-18.
“We are honored and excited to feature ‘Barrett-Jackson Live’ in our popular branded programming block, Drive, on HISTORY and FYI,” said Jim Hoffman, executive vice president of program partnerships & strategic initiatives. “The highly-promotable live event series has proven to attract automotive enthusiasts across the globe and brings to the Drive block a diversity of content that is certain to thrill our passionate car-enthusiast audiences.”
“I’ve always been passionate about sharing the excitement of our auctions with enthusiasts,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “In 1996, we revolutionized our hobby as the first company to broadcast collector car auctions into living rooms across the country. Our new agreement with A+E Networks is a wonderful next step in the evolution of our vision to give enthusiasts a front-row seat to our four exciting auctions throughout the year.”
Barrett-Jackson holds four auctions a year, in Scottsdale, AZ (January 2021), Palm Beach, Florida (April 16-18, 2020), Mohegan Sun, Connecticut (June 24-27, 2020), and Las Vegas, Nevada (September 10-12, 2020).
“Barrett-Jackson Live” will join of A+E’s Drive Block of programming that includes premieres, short-form and original Barrett-Jackson specials. It will air during the day on weekends on History and during primetime on FYI and non-linear platforms. The content that airs on History will be unique from what airs on History. “Barrett-Jackson Live” will be distributed globally by A+E International.