‘Batman v Superman’ Leads Fandango’s Ticket Sales For the Second Week
Last weekend, the Warner Bros. superhero saga debuted to $166 million
Beatrice Verhoeven | March 31, 2016 @ 9:51 AM
Last Updated: March 31, 2016 @ 4:38 PM
“Batman v Superman: Dawn of Justice” is leading Fandango’s ticket sales for the second week in a row, after debuting to $166 million last weekend.
The Fanticipation movie-buzz indicator gives the superhero saga 91 points out of 100, and the ticket-selling platform is seeing repeat ticket purchases — 30 percent higher than any typical blockbuster.
“Movie fans continue to be excited about the trinity of Batman, Superman and Wonder Woman, battling together on the big screen for the first time in history,” said Fandango Managing Editor Erik Davis. “This film is delivering something we’ve never seen before in a live-action superhero movie, and fans are returning to see it again in theaters this weekend.”
“What we’re looking at is a massively front-loaded popcorn picture — one that will drop upwards of 60 percent in its second round,” Exhibitor Relations analyst Jeff Bock told TheWrap. “In other words: $63 million to $65 million next weekend.”
10 'Batman v Superman' Product Placements: Zap! Pow! Buy! (Photos)
Turkish Airlines The air fleet spent a mid-eight-figures to be the airline of choice in Gotham City, an individual familiar with the deal told TheWrap. The cost included fees to Warner Bros., production costs for featuring the plane in the movie, and media buys (including spots before the Super Bowl) to promote its airline and the film.
Microsoft Lumia 950 smartphone The device is Bruce Wayne's personal phone. Not only does it get great exposure, but the phone plays an important role early on in the plot.
Samsung Notebook 9 The laptops are featured in several scenes on conference room tables in Lex Luthor's offices.
2016 Jeep Renegade In a formal partnership between the studio and the auto company, the Renegade is actually titled the "Dawn of Justice Edition." It has several beauty shots in the film, and the physical car carries the Batman insignia and Superman shield.
Ford Mustang The car ppears in an intense car-chase scene.
Jolly Ranchers In perhaps the most interesting placement, the Hershey Company's hard candy Jolly Ranchers have incredibly prominent placement in a scene in which Jesse Eisenberg's Lex Luthor attempts to intimidate a Holly Hunter's Sen. Finch. The scene even shouts out a popular Jolly Rancher flavor -- cherry.
Chateau Margaux wines The high-brow wine is the poison of choice for Bruce Wayne and various ladies he entertains overnight.
Gucci The legendary design house opened up its showroom to make custom looks for Gal Gadot's Diana Prince and Ben Affleck's Bruce Wayne. Gadot even sports one of the monogrammed duffel bags during a scene.
Under Armour The athletic wear company is emblazoned on basketballs used at LexCorp for staff needing a fitness break, in line with the office culture of Silicon Valley.
Aston Martin Bruce Wayne rocks a super vintage Aston Martin (a brand that counts director Zach Snyder as a longtime fan).
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Zack Snyder’s superhero showdown features brands like Jeep, Under Armour, Jolly Ranchers and more