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Sasha Alexander, CAA-GBG’s Kendra Bracken-Ferguson Among Speakers at 2018 BE Conference for Millennial Women

Second annual event for millennial women in media, entertainment and technology will be held March 11-12, 2018 in Austin, Texas

Actress Sasha Alexander, CAA-GBG Chief Digital Officer Kendra Bracken-Ferguson and Women’s March LA Foundation founder Emiliana Guereca are among the speakers and mentors who will participate in TheWrap’s 2018 BE Conference at SXSW in Austin on March 11-12, 2018.

In addition, NASA scientist Andrea Razzaghi and PrismWork Founder & CEO Lisen Stromberg will return for the second annual conference, which TheWrap launched in 2017 to allow for outstanding millennial women to be mentored by leaders in entertainment, science, politics, media and business on how they can push boundaries, innovate and be game changers.

Sasha Alexander is a talented and versatile actress in both film and television, a director and producer known for playing Dr. Maura Isles on TNT’s hit drama “Rizzoli & Isles,” and for her role as Special Agent Caitlin Todd in the first two seasons of the popular drama “NCIS.”

She is also heavily involved with the UN Foundation and their programs for empowering and educating young women around the world, including GirlUp and the Shot@Life Campaign.

Kendra Bracken-Ferguson is chief digital officer for CAA-GBG and an expert in navigating digital space. Prior to creating The BrainTrust, she co-founded Digital Brand Architects, which has grown into the go-to firm for influencer management.

Emiliana Guereca is the founder of Women’s March LA Foundation. She is also an award-winning event producer who devotes much of her time to advocacy programs for women’s rights, Latino education and gender equality. In 2016, she founded the Women’s March LA Foundation, a nonprofit organization that was the driving force behind last January’s official Women’s March in Los Angeles.

Andrea Razzaghi is deputy director of Astrophysics, NASA Science Mission Directorate overseeing the Agency’s research programs and missions necessary to discover how the Universe works and to explore how the Universe began. Among many roles, she manages a portfolio of over 20 NASA missions and/or international partnerships including the U.S.’s great space observatories Hubble, Chandra and Spitzer, which have transformed an understanding of the cosmos.

PrismWork Founder & CEO Lisen Stromberg is an author, culture innovation consultant, and widely regarded speaker who empowers people and companies to reimagine the future of work through work/life success.

She and her team at PrismWork partner with companies, leaders, and advocates, to ensure women and millennials thrive in the workplace. She is currently serving as the acting COO of the 3% Movement, committed to changing the ratio of women in leadership roles in the advertising industry.

BE is focused on connections, experience and mentorship, matching industry leaders with young female professionals to help them connect and grow and succeed in their professional lives.

The BE Conference is a premier conference that connects change makers seeking to make an impact with game changers at the top of their fields who want to inspire and mentor the next generation of leaders. The audience consists of 350 millennials, including entrepreneurs, influencers and rising stars in their respective worlds, along with 50 mentors who are eager to teach and learn from each other.

Launched in 2017 by TheWrap founder and CEO Sharon Waxman, BE Conference offers keynote interviews, panel discussions, workshops, networking and mentoring sessions that build meaningful connections, encourage constructive change, and empower the next generation to BE the best possible version of themselves.

More information on attending, sponsoring or mentoring at BE is available at Beconferences.com

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