Beyonce's Sex-Drenched Red Lobster Shout-Out Boosts Chain's Sales 33 Percent

Apparently, the combination of Beyonce and sex can make a person hungry for seafood.

Beyonce’s mention of Red Lobster in her new song “Formation,” released this weekend, led to a healthy boost for the restaurant chain’s sales on Sunday, the company told TheWrap in a statement on Tuesday.

“What a week Red Lobster is having. We never expected to be such a hot topic of conversation, and are thrilled to learn that Beyonce and her fans love Red Lobster!” The company told TheWrap. “We’ve been comping up since Formation was released, and we saw a 33% increase in sales on Sunday. It’s clear that Beyonce’s shout out contributed to that. This is a real testament to the power of pop culture on business.”

Also Read: Beyonce Accused of Attacking Police With Super Bowl Halftime Show (Video)

The song “Formation,” released Saturday and performed by Beyonce at the Super Bowl halftime show on Sunday, contains the saucy (buttery?) line, “When he fuck me good I take his ass to Red Lobster.”

Red Lobster CEO Kim Lopdrup declared herself “absolutely delighted” with the attention — and business — that the Beyonce tune brought to the restaurant chain.

“We are absolutely delighted with what we saw over the weekend, particularly the consumer sentiment that we saw expressed,” Lopdrup said. “It’s clear that Beyonce has helped create some Red Lobster fans, and we are very grateful to her for that.”

Also Read: Beyonce Reigns: Super Bowl 50 Half-Time Show Tops Most Tweeted Moments

Over the weekend, which saw Red Lobster trend on Twitter for the first time ever, the restaurant chain responded with a bit of wordplay involving Beyonce and the restaurant’s Cheddar Bay Biscuits.

“‘Cheddar Bey Biscuits’ has a nice ring to it, don’t you think?” the company tweeted. “#Formation @Beyonce.”

“Cheddar Bey Biscuits” has a nice ring to it, don’t you think? #Formation @Beyonce pic.twitter.com/QzgVtYAKNo

— Red Lobster (@redlobster) February 7, 2016

The pun was met with less-than-enthusiastic response.

Jay Z, Beyonce, Justin Bieber, Ben Affleck Hit Las Vegas for Mayweather-Pacquiao Fight (Photos)

The Mayweather/Pacquiao fight, a rare Showtime-HBO co-production, drew big names from Hollywood and beyond on Saturday night.
Getty Images
Ben Affleck sat with Warner Bros. CEO Kevin Tsujihara.
Ethan Miller/Getty Images for Showtime
Justin Bieber lost his #1 spot in Floyd's entourage to the Burger King, who trended on Twitter throughout the fight.
Jason Merrit/Getty Images
Earlier in the day, the Biebs also lost his shirt. He still had a headlining role at the Hard Rock, where he sprayed the crowd with champagne, hung with Vine star King Bach, and sang his Jack U collaboration "Where are U Now" at REHAB.
Erik Kabik/Kabik Photo Group
We're not sure what weight class this is.
Erik Kabik/Kabik Photo Group
Meanwhile, Bradley Cooper (+11) made his second trip to the Encore Beach Club/Surrender complex in as many months. David Guetta was impressed by his french. Coop hung backstage in Guetta's table and wore that same Eagles hat to the fight later on Saturday.
David Guetta/Instagram
At the main event, Diddy (with girlfriend Cassie) wasbstyled by Ilaria Urbinati for the fight.
Ethan Miller/Getty Images for Showtime
While Mark Wahlberg was not (styled professionally). Both Wahlberg and Diddy had official roles in promoting the fight while promoting their shared water brand (see Mark's T-shirt).
Ethan Miller/Getty Images for Showtime
Once (and future) "The Fighter" caught up to the next big feature fight team: "Southpaw" director Antoine Fuqua and a buff Jake Gyllenhaal.
Ethan Miller/Getty Images for Showtime
"Raging Bull" Robert DeNiro has Nobu and a Nobu Hotel in Vegas.
Ethan Miller/Getty Images for Showtime
Jay-Z's music streaming service Tidal has a record of 0-1. He has taken jabs from the public since the launch.
Harry How/Getty Images
Back in the day, Donald Trump used to get the big fights at his hotel in Atlantic City.
Ethan Miller/Getty Images for Showtime
That was around the time that Drew Barrymore was a really, really big deal.
Ethan Miller/Getty Images for Showtime
After the fight, Drew and husband Will Kopelman went to see Calvin Harris at Hakkasan (also inside the MGM). For Harris, it was back to back weekends, having played Omnia 8 days before.
Joe Torrance/Powers Imagery
Liev Schreiber was the glue in this freak Showtime-HBO co-production. He stars on "Ray Donovan" and did voice over narration on an HBO behind the scenes doc leading up to the fight.
Ethan Miller/Getty Images for Showtime
Team Showtime filed in like a school assembly: Hugh Dancy, Claire Danes, Bridgid Coulter, and Don Cheadle
Ethan Miller/Getty Images for Showtime
Stephen Moyer and Anna Paquin were fighting out of the HBO corner.
Ethan Miller/Getty Images for Showtime
Diane Kruger and Showtime's "The Affair's" Joshua Jackson.
Ethan Miller/Getty Images for Showtime
Jerry Bruckheimer... what's your affiliation? Oh yeah, "The Amazing Race" and "CSI," both on CBS.
Getty Images
Speaking of CBS, Les Moonves and Julie Chen sat with one of CBS' ratings gasoline suppliers: New England Patriots owner Robert Kraft.
Ethan Miller/Getty Images for Showtime
Arriving from the Kentucky Derby, social media thought Tom Brady looked hungover and/or "spirited."
Harry How/Getty Images
Bow Wow is thrilled to meet Don Cheadle.
Ethan Miller/Getty Images for Showtime
With so many celebs and a 12 round fight that went the distance, many blended into the crowd.
Jason Merritt
Adrien Brody avoided coverage on the international telecast.
Ethan Miller/Getty Images for Showtime
...as did Nicki Minaj.
Getty Images
...and Brett Ratner.
Ethan Miller/Getty Images for Showtime
Denzel Washington went very casual in a track suit, hanging with "Training Day" director Fuqua.
Ethan Miller/Getty Images for Showtime
Netflix's Ted Sarandos probably already has a lock on the SVOD window for "Southpaw" based on their deal with the Weinsteins.
Ethan Miller/Getty Images for Showtime
There's no disputing who "Person of Interest" actor Kevin Chapman is supporting.
Ethan Miller/Getty Images for Showtime
The TV announcers incorrectly identified Michael Keaton (left, with Sugar Ray Leonard) as an Oscar winner for "Birdman." The movie won. He did not.
Ethan Miller/Getty Images for Showtime
Nikolaj Coster-Waldau's big night is Sunday, when "Game of Thrones" airs on HBO.
Ethan Miller/Getty Images for Showtime
50 Cent hit the trifecta, making appearances Friday, Saturday, and Sunday around press for "Southpaw". The day after the fight he performed with Jeremih at Foxtail, the pool club at the SLS.
haddaeus McAdams/FilmMagic
Diddy is the champion of marketing. He brought a Ciroc belt to Foxtail a day earlier for a party with Sports Illustrated swimsuit models.
Angela Cripps for CÎROC Vodka
Before fight weekend, "Dangerous" producer David Guetta electrified the crowd at Encore Beach Club at the Wynn. His Saturday afternoon set had hands going up.
(Encore Beach Club; Getty Images)
Questlove and Miley Cyrus broke in the leather on the VIP couches inside the new Omnia at Caesars (the latest from the Hakkasan guys).
Denise Truscello/Wireimage
"All about the Place (not Bass)" for Meghan Trainor, partying inside the Heart of Omnia, the more exclusive nook inside the new space at Caesars.
Al Powers of Powers Imagery LLC
When Bradley Cooper, Jonah Hill, and Miles Teller were in town shooting Todd Phillips' "Arms and the Dudes," they spent the night with Lil Jon at Surrender last month.
Karl Larson Photography
Las Vegas native and Imagine Dragons frontman Dan Reynolds signs a bike on the way to a Vegas Magazine event at the Four Seasons.
Getty Images
Reynolds and Imagine Dragons front the spring issue of the glossy Vegas mag.
Pool season started way back in March for former "Real Hosuewife" Alexis Bellino, a regular at Encore Beach Club at the Wynn.
Encore Beach Club
Brody Jenner and William "J Dub" Lifestyle recently began a residency at TAO in Las Vegas.
Brenton Ho/Powers Imagery
The massively popular Encore Beach Club at Night (Thursdays) is back for 2015. Major Lazer, Jermaine Dupri, Martin Solveig, Flosstradamus, and Dillon Francis are among the headliners in May and June.
EBC