‘Big Bang Theory’ Tops ‘The Voice,’ ‘Modern Family’ in Ad Sales (Report)

CBS comedy fetches best TV ad rates outside of the NFL

Last Updated: July 10, 2014 @ 8:42 PM

“The Big Bang Theory” is giving CBS a huge bang in the ad-revenue department.

The hit sitcom currently fetches $326,260 for a 30-second spot — the most of any programming outside of NFL games, and more than hits such as NBC’s “The Voice” ABC’s “Modern Family,” according to a survey of ad buyers conducted by Adweek.

Also read: Bob Newhart, Bill Nye to Guest as Science Rivals on ‘Big Bang Theory’

By contrast, “The Voice” commands nearly $265,000 per 30-second spot, while “Modern Family” boasts a per-30-second ad fee of a little over $257,000.

The ad-rate dominance of “Big Bang” isn’t surprising, given the series’ ratings — so far this season, with two of three weeks tallied, the series is averaging a 5.4 rating/18 share in the 18-49 demographic most sought by advertisers, and 18.61 million total viewers.

Also read: Fox Acquires ‘Big Bang Theory’ Star Johnny Galecki’s Comedy ‘Here’s Your Damn Family’

Of the season’s new offerings, NBC’s “The Blacklist” — which briefly held the distinction of highest-rated series premiere of the season before being ousted by ABC’s “Marvel’s Agents of S.H.I.E.L.D.,” is the current ad-rate king, with $198,667 per 30-second spot, while CBS’s Robin Williams show “The Crazy Ones” leads the pack in comedies, raking in an average $175,200 per 30-second ad.


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