‘Big Bang Theory’ Tops ‘The Voice,’ ‘Modern Family’ in Ad Sales (Report)

CBS comedy fetches best TV ad rates outside of the NFL

Bob Newhart The Big Bang Theory

“The Big Bang Theory” is giving CBS a huge bang in the ad-revenue department.

The hit sitcom currently fetches $326,260 for a 30-second spot — the most of any programming outside of NFL games, and more than hits such as NBC’s “The Voice” ABC’s “Modern Family,” according to a survey of ad buyers conducted by Adweek.

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By contrast, “The Voice” commands nearly $265,000 per 30-second spot, while “Modern Family” boasts a per-30-second ad fee of a little over $257,000.

The ad-rate dominance of “Big Bang” isn’t surprising, given the series’ ratings — so far this season, with two of three weeks tallied, the series is averaging a 5.4 rating/18 share in the 18-49 demographic most sought by advertisers, and 18.61 million total viewers.

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Of the season’s new offerings, NBC’s “The Blacklist” — which briefly held the distinction of highest-rated series premiere of the season before being ousted by ABC’s “Marvel’s Agents of S.H.I.E.L.D.,” is the current ad-rate king, with $198,667 per 30-second spot, while CBS’s Robin Williams show “The Crazy Ones” leads the pack in comedies, raking in an average $175,200 per 30-second ad.