Update Friday 1:04 p.m. PT with final numbers for the NFL Kickoff Game.
NBC’s NFL Kickoff Game numbers may have been down in comparison to its own stats last year, but it crushed its competition on the Big 4 networks last night. CBS won the second place trophy in total viewers and the all-important adults 18-49 range, thanks to another steady “Big Brother.”
NBC was first in ratings with a 6.0 rating/25 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 17.3 million, according to preliminary numbers.
Final time-shifted numbers available later Friday saw the game rise to 19.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms.
CBS was second in ratings with a 1.0/4 and in viewers with 4.6 million. Following repeats during the 8 p.m. hour, “Big Brother” posted a 1.4 rating/6 share and 5.2 million total viewers. The network aired repeats at 10 p.m.
ABC and Telemundo tied for third in ratings with a 0.6/3 and 0.6/2, respectively.
ABC was third in viewers with 3.3 million. “Match Game” posted a 0.6/2 and 3.3 million viewers at 9 p.m., followed by “Take Two” with a 0.4/2 and 2.4 million viewers.
Telemundo was fifth in viewers with 1.39 million.
Fox and Univision tied for fifth in ratings, both with a 0.4/2.
Fox was fourth in viewers with 1.4 million, airing repeats throughout.
Univision was sixth in viewers with 1.35 million.
The CW was seventh in ratings with a 0.1/1 and in viewers with 622,000. The network aired repeats against football.