Blake Lively is in that precarious position of transitioning from celebrity to entrepreneur, and in an interview with Vogue magazine, discusses her new internet lifestyle website — and those inevitable comparisons to Gwyneth Paltrow.
The former “Gossip Girl” star tells Vogue in her August cover story that she’s “not trying to show you the perfect life or the aspirational life,” in what appears to be a clear reference to Paltrow’s similarly themed GOOP, with its out-of-touch, high-priced items. “It’s real life. It’s the thing that blindsides you on an idle Tuesday that’s tragic but that also makes you who you are. It’s not about me. And it’s not about watching my journey of learning how-to, it’s about me sharing that with you so we all sort of learn together.”
Lively has been working on the business, recently announced to be called Preserve, for two years and is now ramping up for its launch.
She’s prepared for backlash, but she tries not to focus on the haters. “There have been so many things written about me that are untrue and horrifying. I can’t even believe that my family has to read this stuff,” she says. “You just have to do what makes you happy, because you’ll never get a unanimous vote. People like to gossip. They bond over it. They don’t bond over complimenting famous people.”
Lively also reveals her husband is hands-on with her new venture as well. “He’s a part of it because everything we do in life we do together,” says Lively of Ryan Reynolds. “If I’m working on a movie, he helps me with my character; I do the same with him. Picking out a coffee table. What we’re going to eat. He’s a beautiful writer — he’s written a lot of stuff for us. And he’s got a great barometer and he knows me, so he will tell me if it’s not as good as it can be.”
The actress most recently wrapped up filming on fantasy romance “The Age of Adaline” opposite Harrison Ford.