How Bleacher Report Focuses on ‘Authenticity and Speed’ to Super-Serve Young Sports Fans

5 Questions: “Audiences expect to participate in the conversation,” says chief content officer Sam Toles says

Sam Toles is no stranger to the digital world and after hopping from Vimeo to MGM as SVP of digital, the industry veteran has landed at Bleacher Report in March as the company’s first chief content officer.

Toles has been tasked with helping the sports-centric company develop a disciplined system to create compelling content and support its growing talent pool of creators. The first step in building out this system, Toles said, is finding is preserving the company’s connection with fans through its social channels and its owned-and-operated properties, such as its IOS or Android apps.

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