‘Boo! A Madea Halloween’ to Scare ‘Jack Reacher’ and ‘Ouija’ Sequels Into Submission
Expected to top $25 million for first place, Tyler Perry series continues to hit sweet spot with fans
Meriah Doty | October 22, 2016 @ 8:10 AM
Last Updated: October 22, 2016 @ 10:28 AM
Tyler Perry‘s season-appropriate Madea sequel has enough momentum to unseat “Jack Reacher,” as the latest estimates have “Boo! A Madea Halloween” earning more than $25 million on its debut weekend.
Making $9.4 million on Friday alone, the title is far surpassing Lionsgate’s previous predictions of mid-teens set earlier in the week, when trackers had its opening grosses closer to $20 million.
Tom Cruise‘s action sequel “Jack Reacher: Never Go Back,” originally positioned to top the box office, may have to settle for second place, now expected to end the weekend with $24 million. It earned $8.9 million on Friday.
“Ouija: Origin of Evil” should settle into a $13 million debut, in line with Universal’s initial estimates of mid teens, though trackers initially had its debut set in the high teens.
Twentieth Century Fox comedy “Keeping Up With the Joneses” will have trouble opening into the top five, given the flood of new competition and also holdovers “The Accountant” and “The Girl on the Train.” Starring Gal Gadot, Isla Fisher, Zach Galifianakis, Jon Hamm and Patton Oswalt, the film is now expected to earn roughly $5.5 million on its debut, down from previous predictions of $8 million.
Directed by Greg Mottola (“Superbad,” “Adventureland”), the comedy involves a suburban couple who become embroiled in an international espionage plot.
It has a very low 18 percent on Rotten Tomatoes and a B- CinemaScore — rated by those surveyed on opening night.
“Boo! A Madea Halloween” is open in 2,260 locations and was made for $20 million. Written, directed and starring Tyler Perry, who returns as Madea, the movie follows the wise-cracking grandmotherly character during a haunted Halloween as she fights off killers, ghosts and zombies and also keeps an eye on some misbehaving teens.
In spite of its 33 percent on Rotten Tomatoes, Perry’s movie seems to be hitting a sweet spot with fans, reflected in its A CinemaScore and also its strong box office performance.
The sequel, directed by Edward Zwick (“The Last Samurai”), was produced for $60 million, not counting marketing costs. It also stars Cobie Smulders, Aldis Hodge, Danika Yarosh, PatrickHeusinger, Holt McCallany and Robert Knepper.
Meanwhile “Ouija: Origin of Evil” is playing in 3,167 theaters. Made on a modest budget, the studio hopes to replicate the success of the 2014 sleeper hit which earned a lifetime gross of more than $100 million worldwide.
Involving a seance scam in 1967 Los Angeles, the prequel was directed by Mike Flanagan (“Oculus”) and comes from from Blumhouse, Platinum Dunes and Hasbro, and boasts a roster of big name producers including Michael Bay and Jason Blum.