It will be a something for everybody weekend at the domestic box office, from the daring to the dead.
The young dudes will be drawn to the death-defying antics of Paramounts third "Jackass" movie, with the studio wringing out even more dough from the low-budget, stupid-human-tricks franchise by putting it out in native 3D.
Older males, meanwhile, are being targeted by Summit's ensemble action comedy "Red," a DC Comics adaptation starring Bruce Willis, Morgan Freeman, John Malkovich, Richard Dreyfuss and Helen Mirren.
These two wide releases — both of which are expected to easily clear the $20 million mark — will be joined by limited debuts of weightier awards-targeted movies, including Fox Searchlight's Hilary Swank movie "Conviction" and Warner's Clint Eastwood-directed Matt Damon afterlife drama, "Hereafter."
Scoring, expectedly, at 43 percent on Rotten Tomatoes, "Jackass 3D" opens at 3,081 North American theaters, with pre-release tracking projecting a first-weekend gross of as much as $35 million.
Even with 3D, the R-rated movie cost only around $20 million to produce. The franchise's principles — director Jeff Tremaine, star Johnny Knoxville and producer Spike Jonze — all return.
A strong performance by the niche-targeted third "Jackass" could turn the tide on a recent string of weak performances by 3D genre films, with Wes Craven's "My Soul to Take" becoming the latest in a series of low-budget 3D bombs.
Summit, meanwhile, looks to be a solid No. 2 at the box office with "Red," which debuts at 3,255 theaters. Tracking indicates a strong $20 million-plus opening for the PG-13-rated tongue-in-cheek action movie, which was shot for $58 million after tax breaks.
Reviews are also solid for what is Summit's biggest moviemaking investment outside its "Twilight" franchise, with Rotten Tomatoes aggregating it at 75 percent.
Summit is targeting an older-male audience for the film, with Summit distribution chief Richie Fay noting, "With football and the Major League Baseball playoffs happening, older males are watching a lot of TV, and we took advantage of that by buying a lot of time."
Among a plethora of limited releases, meanwhile, Fox Searchlight will release "Conviction" into 11 big-city locations.
Based on a true story, the R-rated film stars Swank as — yep, once again — a woman of humble origin who gets a law degree to get her brother's court verdict overturned.
Warner, meanwhile, will go back to the Eastwood awards-season well, with the mystical, PG-13-rated, interweaved narrative "Hereafter," which will start out in six locations spread across New York, Los Angeles and Toronto.
"Hereafter" will expand beyond 2,200 North American locations next weekend.
And as if the domestic box office wasn't already overloaded with choice, the right-leaning segment of the audience that's fed up with taxes, new roads and poor people will be offered up conservative documentary "I Want Your Money."
Freestyle Releasing will put out the agenda-promoting film in 537 U.S. locations, with engagements concentrated in the South and Midwest.
Another indie debut of significance: the Memphis-shot urban drama "N-Secure" will roll out in 483 theaters nationwide. Its ensemble cast includes Tempestt Bledsoe.
As for holdovers, Disney is hoping strong A Cinemascore-grade word-of-mouth overcomes a soft $12.7 million debut last weekend for horse-racing biopic "Secretariat."