It's definitely been a good-hair holiday weekend for Disney so far.
The studio's non-Pixar-produced 3D-animated "Tangled" grossed $20 million Friday, according to studio estimates, putting it on pace to reach about $70 million over the five-day Thanksgiving-holiday weekend.
Pre-release tracking estimates pegged the film in the high-$30 million/low-$40 million range.
Warner's seventh "Harry Potter" movie will still win the weekend, grossing an estimated $20.8 million on Friday and pacing for nearly $80 million over the five-day frame.
With family audiences migrating briskly to multiplexes, DreamWorks Animation 3D holdover has held up well, too, grossing about $5.4 million and pacing for a holiday weekend of just under $18 million.
Meanwhile, the three adult-skewed titles debuting alongside "Tangled" all continue to have soft debuts.
Sony Cher/Christina Aguilera musical "Burlesque" grossed $4.5 million Friday and is pacing to miss tracking with a five-day take of just over $16 million. Pre-release forecasts called for a holiday gross of just above or just below $20 million.
Fox's Jake Gyllenhaal/Anne Hatheway romantic comedy — picked to gross in the mid-teens over the five day — took in $3.8 million Friday and is on pace for just over $13 million.
Meanwhile, CBS Films action movie "Faster," which stars The Rock and Billy Bob Thornton, grossed $3.2 million Friday, and should just meet or just miss its studio's entirely conservative forecast of $12 million for the full holiday frame.
After a huge Wednesday for family films to kick off the five-day Thanksgiving box office, Warner's seventh "Harry Potter" movie and Disney's "Rapunzel" adaptation cooled a bit … but not much.
"Harry Potter and the Deathly Hallows Part 1" is still on pace to add over $80 million to its domestic total over the five-day frame, grossing $11.6 million Thursday, according to studio estimates
Likewise, Disney's "Tangled" added an $8.3 million, and could still finish with as much as $60 million by Monday — about $20 million more than was originally forecast for its five-day premiere.
Among the box-office's other new wide releases, Sony's Cher/Christina Aguilera musical "Burlesque" grossed $2.5 million Thursday, dropping about 12 percent from Wednesday. It's now on a pace to gross under $17 million for the five day, which would miss tracking.
Also dropping fast, Fox Jake Gyllenhaal/Anne Hatheway rom-com "Love and Other Drugs" declined 14 percent from Wednesday to Thursday, grossing just $1.9 million. It's on pace to gross just over $12 million for the five-day, which would also miss forecast.
Perking up a bit, CBS Films' The Rock action movie "Faster" grossed $1.9 million Friday, giving it a shot to meet modest tracking estimates of over $10 million.
Among holdovers, Fox's Denzel Washington movie "Unstoppable" is making a run to become this year's "Blind Side," growing 34 percent Thursday to $2.5 million. It's now on pace to exceed $16 million over the five-day frame.
There will be no haircuts at Disney this Thanksgiving.
The studio's 3D-animated "Rapunzel" adaptation "Tangled" grossed $11.8 million Wednesday, according to one rival studio's estimates, putting it behind the still-very-huge "Harry Potter 7" ($14.5 million Wednesday) but in position to exceed pre-release tracking estimates by as much as $20 million.
"Tangled" was forecast to gross around $40 million over the five-day holiday period, but could easily clear $60 million by the time the weekend is through.
Warner's "Harry Potter and the Deathly Hallows," meanwhile, could break $80 million over the same period.
On a great Wednesday for makers of family-targeted movies — DreamWorks Animation 3D holdoer "Megamind" also finished with a solid $2.7 million — all of the new adult-skewed titles were middling to soft.
Sony Cher/Christina Aguilera musical "Burlesque" finished in third place Wednesday with an estimated $2.8 million, putting the PG-13-rated Steve Antin-written-and-directed film on pace to hit around $18 million for the five-day weekend period. That would match its studio's conservative pre-release forecast.
Fox Jake Gyllenhaal/Anne Hatheway romantic comedy "Love and Other Drugs" grossed an estimated $2.2 million Wednesday, also putting it on track to meet conservative forecasts of around $15.5 million for the five-day.
Slower out of the gate was CBS Films' third movie, The Rock/Billy Bob Thornton action-thriller "Faster," which grossed an estimated $1.6 million.
Picking up momentum, meanwhile, Fox's Denzel Washington runaway-train thriller "Unstoppable" added $1.9 million Wednesday and should gross $14.5 million over the five-day. That would give the solidly reviewed Tony Scott-directed film around $60 million in domestic grosses after three weekends. The $85 million film has grossed over $30 million internationally to date.