As Broadcast TV Tries to Coronavirus-Proof Fall Lineups, Why CBS Is Not Ready for Plan B

CBS is more optimistic than most about how soon production can resume

Faced with the likelihood that fewer advertisers are ready to make early monetary commitments to book commercials for the upcoming TV season, the broadcast networks are trying to give those advertisers a sure thing this fall.

Amid uncertainty about just when TV production can safely resume, broadcasters have mostly pushed back premieres of new series and mainstay originals until midseason, relying on series that have either been completed and haven’t aired yet — or already aired somewhere else.

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays