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Bruckheimer Launches Videogame Studio

“C.S.I,” “Amazing Race” producer will publish titles via MTV Games unit.

Jerry Bruckheimer, the producer of films and TV shows like "Top Gun," "The Amazing Race" and "C.S.I.," is launching a Santa Monica-based video game studio, Jerry Bruckheimer Games Inc., the Los Angeles Times reported Tuesday.

 

The company plans to develop original franchises and will work with outside development studios. Any games produced by the company will be published by Viacom’s MTV Games unit, wihch publishes the Rock Band games.

 

"Games are evolving just like movies," he told the paper. "There’s storytelling and there’s character development."

 

Bruckheimer has hired two gaming veterans: Jim Veevaert, who will serve as president of production, was executive producer of Halo 3 at Microsoft Corp and Jay Cohen, president of development, was senior vice president of publishing for Ubisoft Entertainment.

 

Hollywood moguls have had mixed results with the video game industry. Steven Spielberg created DreamWorks Interactive with Microsoft in 1995 and sold the company to Electronic Arts five years later, while Sumner Redstone lost millions after purchasing Midway Games Inc.