Why BTS, Betty White and Patrick Mahomes Are TV’s Social Media MVPs of the Week

An adored boy band, an iconic actress and a young NFL quarterback had viewers talking passionately on social media over the past seven days.

Betty White 70th Emmys 2018

The Wrap has partnered with Canvs, the emotion measurement AI company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Sept. 12-18 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

A recent episode of “America’s Got Talent” on NBC prompted a whopping 618,757 Emotional Reactions (ERs), with K-pop sensation BTS (also known as Bangtan Boys or Beyond The Scene) sparking most of the emotional conversation. There was an avalanche of love messages sent over social media, with fans sharing their excitement to see the boys on TV (although some pointed out how entertaining it was to see people in the “AGT” studio audience lose their minds during the performance).

Monday night’s broadcast of the 70th Primetime Emmy Awards on NBC generated 210,204 ERs and had many memorable moments, including a surprise proposal from director Glenn Weiss — but it was Betty White who specifically drove a ton of emotional conversation. The 96-year-old actress (who has won eight Emmys over the years) was honored for her life in show business and took the stage to a standing ovation. Her speech got the crowd laughing and tugged at many viewers’ heartstrings.

The NFL game between the Kansas City Chiefs and Pittsburgh Steelers (broadcast on CBS and prompting 57,460 ERs) was the most emotionally reacted-to NFL game of the period measured. Much of the emotional conversation centered around Chiefs quarterback Patrick Mahomes, who threw an impressive six touchdowns, bringing his current season total to 10 — quite high considering it’s only been two weeks. No surprise, then, that fans took to social media to applaud his skills and lavish him with praise.