The K-Pop band’s concert broadcast grossed a record $32.6 million worldwide this past Saturday, proving the power of live events
While nothing challenged “The Batman” last weekend on the box office charts, a few dozen theaters in the United States actually saw higher grosses from a single live-event screening on Saturday night than they did for the DC blockbuster all weekend. Such is the dynamite power of K-Pop band BTS.
In 3,711 cinemas around the world on Saturday night, theatrical event distributor Trafalgar Releasing screened “BTS: Permission to Dance on Stage,” a broadcast of the K-Pop band’s first live show in South Korea since the COVID-19 pandemic forced them to cancel their 2020 tour. Worldwide, the show grossed $32.6 million, the largest ever for a live event in cinemas.