Why the Buffalo Bills, Ariana Grande and Rick Grimes Are TV’s Social Media MVPs of the Week

Check out the week’s most emotionally reacted-to TV personalities and characters

Last Updated: October 31, 2018 @ 1:43 PM

TheWrap has partnered with Canvs, the emotion measurement AI company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Oct. 24-30 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

An NFL team, a pop star’s Broadway tribute and a fan-favorite from “The Walking Dead” had viewers talking passionately on social media over the past seven days.

The Buffalo Bills squared off against the New England Patriots in a Monday Night Football game on ESPN that generated 41,902 Emotional Reactions (ERs). Although the Pats ended up winning, it was the Bills that drove more emotional conversation. Sentiment was split, with some fans glad that the Bills put up a fight to keep things interesting, while others took digs at New York team and rained praise on New England.




The musical “Wicked” celebrated 15 years on Broadway with an NBC special Monday night titled “A Very Wicked Halloween” that sparked 30,443 ERs. Special guest Ariana Grande, who performed a stellar rendition of “The Wizard and I,” drove much of the emotional conversation. Viewers showered her with praise, calling the performance magical.




An episode of AMC’s “The Walking Dead” (15,285 ERs) had viewers fixated on Rick Grimes (Andrew Lincoln) as his time on the show neared its end (his last episode reportedly will be Sunday, Nov. 4). Emotional conversation was dominated by talk of Rick’s impending demise as some viewers struggled to accept his fate and others wondered how the show will go on without its protagonist.