Buzz Media Nabs ‘Oh No They Didn’t’

Publisher of Just Jared, TheSuperficial, GoFugYourself adds another site to portfolio

Buzz Media Inc., publisher of a bunch of entertainment websites including Just Jared, The Superficial and GoFugYourself, has added another one to its portfolio, inking a deal with Oh No They Didn't.

Buzz Media — which also owns Buzznet, Celebuzz, WWTDD (What Would Tyler Durden Do?), SocialiteLife, music sites like Stereogum, Idolator and Absolute Punk and the official websites for Mischa Barton, Britney Spears, Kim Kardashian and Nicole Richie – was drawn to ONTD’s 2.6 million “mostly female” monthly users who power the Live Journal community.

Financial terms of the deal were not disclosed.

In 2008, Buzz Media bought The Superficial for $2.7 million – a figure that triggered a lawsuit against the seller, Karl Wang, who Buzz Media alleged had engaged in “fraudulent negotiating tactics” during the sale.

Last month, Buzz Media signed a pair of editors from rival celebrity sites – AOL/PopEater’s Mike Hess and TMZ’s Gillian Sheldon – to lead a yet-to-be-unveiled “celebrity project” slated to launch this fall.

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