Cable and Satellite TV’s Year From Hell in a Single Graph

Cord cutters caused largest second-quarter drop in subscriptions, with about 5 million customers ditching their cable and satellite companies

For years, cord-cutting has threatened traditional cable and satellite providers like a slow approaching storm. Now, the floodgates appear to have burst open.

Cable and satellite providers just suffered their worst single-quarter subscriber drop in history, with about 1.5 million customers ditching their service during the second quarter. The ugly period wasn’t an aberration, but rather an acceleration of the pay-TV industry’s continued decline in the last year.

U.S. cable and satellite companies hit an industry-wide peak in early 2012 with 95.5 million subscribers. Since then, nearly 9 million customers have ditched their service — and more than 55% of those losses have piled up since Q2 2018, according to data shared by Leichtman Research Group.

The graph below shows the rapid increase in cord-cutting since this time last year.

U.S. cable and satellite subscribers have declined from a record-high of 95.5 million in early 2012 to…

Oops! This is for WrapPRO members only, please sign up or login to view.
Oops! This is a Members Only post! Become a member to access!

Join WrapPRO for Exclusive Content, Full Video Access, Premium Events, and More!

For Only $1/Day Members Access:

In-Depth Coverage
  • 5 exclusive members-only stories a week
  • Digital Video industry analysis and deep-dive features
  • Daily WrapPRO newsletter covering the latest digital video industry news
Exclusive Video
  • Access to full length Members-Only Video archive
  • Video of notable sessions from TheWrap Events (TheGrill, Power Women Summit)
Vip Access
  • VIP seating for TheWrap's Screening Series with stars and filmmakers
  • Access to 'chill spots' at select industry events Sundance, TIFF, Newfronts and more
  • Access to exclusive invite-only events
  • DataBank showcasing key stats and streaming video trends in the OTT market
  • In-depth entertainment industry research and whitepapers
Sean Burch

Tech reporter • • @seanb44