“If it thinks it can compete as another gaming ‘network’ it will fail. This is not ABC vs. NBC vs. FOX,” CEO of Subnation Seven Volpone tells TheWrap
Backed with $146 million — $100 million of which is from Fox — and armed with a production studio in Burbank, social broadcasting platform Caffeine is betting that it can possibly dethrone the godfather of social gaming, Twitch.
Twitch, the live-streaming platform purchased by Amazon in 2014 for $940 million, allows users to watch and stream gaming- and non gaming-related content. It also allows creators to monetize their streams and has been responsible for kick-starting the careers of a number of young gamers.
Like its rival, Caffeine offers users a place to watch gaming content and monetize live streams while also offering a mix of non-gaming content. However, the consensus in the gaming industry is that the Fox-backed startup will need to do more than mimic Twitch’s offer if it wants to successfully compete, not only with Twitch but with Facebook and YouTube, which also have built their own gaming destinations.
“If it thinks it can compete as another gaming ‘network’ it will fail,” CEO of Subnation Seven Volpone told TheWrap. “This is not ABC vs. NBC vs. FOX. They need to have a unique proposition around the development and production of cultural content. Expanding the purview and definition of…
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