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Capital to Relaunch as Politico New York

Politico is also setting up ”outposts“ in New Jersey and Florida

Capital New York is rebranding itself as Politico New York, while Politico will also launch in New Jersey and Florida this year, chief executive Jim VandeHei announced Wednesday in a memo to staff.

“We have decided all expansion will take place under the Politico banner in the states and overseas,” Vandehei wrote. “We will have lots of outposts but all will fall under one name.”

Politico, which acquired Capital in 2013, is also debuting Politico Europe on April 21 in partnership with German media company Axel Springer. However, VandeHei told Capital there is no set launch date for the New York, New Jersey or Florida sites.

As part of the rebranding effort, VandeHei told staff Capital and Politico’s media desks will be merged into “one big media coverage machine” in order to provide “more thorough reporting on the industry.” for

Additionally, Politico announced on Wednesday that Capital co-editor Tom McGeveran will oversee all media coverage, with the exception of Politico Europe, which has hired former Times of London media editor Alex Spence as its European media correspondent.

McGeveran will lead the state-by-state expansion alongside Capital co-editor Josh Benson and Katherine Lehr, Capital’s vice president of operations.

VandeHei added in his memo that they will coordinate with Politico editor Susan Glasser “to make sure we also leverage our state-based reporters to write stories for a national audience.”