“Captain America: Civil War” is dominating on social media ahead of all previous Marvel films, including “Avengers: Age of Ultron” and “Guardians of the Galaxy.”
According to BoxOffice.com, in the week of April 21 to April 27, 342,765 tweets were posted about “Civil War.” In comparison, “Ultron” garnered 255,625 in the same seven-day period a week before its release last summer. “Guardians,” which was released in 2014, gathered 128,199 tweets in the same time period. Overall, “Civil War” Twitter activity is 34 percent higher than that of “Ultron” and 8 percent higher than that of “Winter Soldier, which received 190,232 measured tweets in the same timeframe.
“Avengers” in 2012 gathered 107,125 tweets, but it’s important to note that it’s not a fair comparison given the social media platform’s rapid growth since then. Last year’s “Ant-Man,” however, only received 78,678 measured tweets.
“‘Civil War’s’ social media impact is arguably the most impressive yet from Marvel, and that’s saying something given their remarkable history,” said BoxOffice.com’s senior analyst, Shawn Robbins. “Stellar reviews, strong anticipation, and the early international release are driving a kind of event-level buzz only previously seen in the MCU by the ‘Avengers’ and ‘Iron Man’ films. The hero-versus-hero dynamic is something fans have been waiting for, and it looks to set this film apart as the ultimate payoff to the delicate Steve Rogers/Tony Stark friendship — a turning point which Marvel has spent the better part of a decade earning through strong character development across their library of films.”
“Civil War,” starring Chris Evans, Robert Downey Jr., Scarlett Johansson, Elizabeth Olsen, Jeremy Renner, Paul Rudd, Anthony Mackie, Sebastian Stan and Tom Holland, will be released next Friday and is looking at a massive $200 million-plus debut weekend.
On Wednesday, the third film in the franchise launched with a whopping $14.9 million overseas. “The Avengers” opened to $207 million domestically in 2012, and went on to gross $1.5 billion worldwide.
“Captain America: Civil War” also has stellar reviews after early screenings and presentations at CinemaCon in Las Vegas. On Rotten Tomatoes, the film currently boasts a score of 98 percent.
See the chart below.