Since its founding in 1927, CBS has shifted with the mediums it has used to reach audiences. After finding success in both radio and television, the company is now faced with evolving the way it does business in a digital world. That’s a project overseen by Jim Lanzone, who joined CBS Interactive eight years ago and now serves as CEO of Interactive and Chief Digital Officer for CBS.
He oversees a portfolio of media brands (CNET, TV Guide and GameSpot) as well as the broadcaster’s direct-to-consumer products, which includes the video subscription services CBS All Access, CBS Sports HQ and CBS News.
Under Lanzone’s leadership, CBS Interactive’s audience has more than doubled, making it a top 10 Internet property. In addition to helping launch CBS’ streaming products, he has been credited for modernizing content creation, distribution and monetization efforts across CBS Interactive’s 25-plus brands.
We caught up with Lanzone to discuss CBS’ recent success in the digital space and how it’s using outside sites such as YouTube to increase its reach.
1. CBS recently ranked No. 7 on Comscore’s December list of top…
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