CBS Interactive Dumps Ad Networks

Old debate revived: Are networks good or bad for online media?

Last Updated: December 14, 2009 @ 6:32 AM

Hoping to get an ad on, Gamespot, or CNET? Better call CBS. CBS is expected to announce Dec. 14 that it will no longer do business with third-party ad networks, and will instead sell all of its considerable online inventory on its own.

In doing so, CBS re-opens a debate that raged mostly before the economy declined: Are ad networks good or bad for online media and advertising?

Read more from Advertising Age.