CBS to Sell Shows for 99 Cents on iTunes

The lower prices could arrive in time for the launch of the iPad

Last Updated: February 18, 2010 @ 4:46 PM

CBS will begin selling some television shows for 99 cents per episode through Apple’s iTunes service.

“There are certain shows that will be sold on Apple for 99 cents,” said Leslie Moonves, chief executive of CBS, adding that CBS had not worked out which shows to offer at lower costs.
Other television networks have also agreed to similar terms and are expected to begin selling some shows at the reduced price to ignite sales. The lower prices could arrive in time for the consumer launch of Apple’s iPad.