CBS Claims Most Ad Dollars, Highest Pricing as It Closes Upfront Ad Sales

CBS is wrapping up its upfront ad sales season, one in which the network says it has raked in the most money and held the highest pricing of all its broadcast competition.

“As we near the finish line, we feel confident that when the upfront marketplace comes to a close, CBS will have secured more total dollars — and the highest pricing — of all the broadcast networks,” a network spokesperson told TheWrap. “Agencies and clients continue to value the strength, stability and delivery that our schedule provides, and are increasingly committing dollars against C7.”

C7 ratings are the average commercial minute ratings plus seven day of time-shifted viewing.

Also Read: CW Enjoys Volume Increase in Upfront Ad Sales

CBS had the most total dollars and highest pricing of its competition last year too.

It certainly helps to be America’s most-watched network — and having extra professional pigskin doesn’t hurt that claim. In addition to Sunday football and the returning “Thursday Night Football,” CBS will broadcast the Super Bowl next year, the game‘s landmark 50th edition.

“Looking ahead, ‘Thursday Night Football’ and our new late night lineup will help us build on our No. 1 position and bode well for us throughout the year,” the network concluded.

Also Read: CBS' 'The Briefcase' Ripped as 'Poverty Porn,' Viewers Demand Cancellation

As the statement suggests, there is no shortage of exciting things going on at CBS, which has drawn interest from advertisers. In particular, Stephen Colbert‘s approaching “Late Night” takeover is sure to draw extra eyeballs. Media buyers are also drawn to live events, such as CBS’ Grammy telecast.

ABC may slightly top CBS in year-over-year percentage increases from upfront sales — a final tally remains to be seen. Even if that happens, it’s more a testament to CBS’ strong baseline numbers from 2014 than anything else.

The Scene at 2015 TV Upfront Events In New York (Updating Photos)

Natalie Morales attends the 2015 Telemundo and NBC Universo Upfront at Frederick P. Rose Hall, Jazz at Lincoln Center on May 12, 2015 in New York City.
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Rebecca Lowe attends the 2015 Telemundo and NBC Universo Upfront at Frederick P. Rose Hall, Jazz at Lincoln Center on May 12, 2015 in New York City.
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Actress Blanca Soto attends the 2015 Telemundo and NBC Universo Upfront at Frederick P. Rose Hall, Jazz at Lincoln Center on May 12, 2015 in New York City.
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Actress Aracely Arambula attends the 2015 Telemundo and NBC Universo Upfront at Frederick P. Rose Hall, Jazz at Lincoln Center on May 12, 2015 in New York City.
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Actress Kate del Castillo attends the 2015 Telemundo and NBC Universo Upfront at Frederick P. Rose Hall, Jazz at Lincoln Center on May 12, 2015 in New York City.
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Actress Willa Holland attends The CW Network's New York 2015 Upfront Presentation at The London Hotel on May 14, 2015 in New York City.
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Actor Paul Wesley attends The CW Network's New York 2015 Upfront Presentation at The London Hotel on May 14, 2015 in New York City.
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Actor Brett Dier attends the CW Network's 2015 Upfront at the London Hotel on May 14, 2015 in New York City.
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Actor Wentworth Miller attends The CW Network's New York 2015 Upfront Presentation at The London Hotel on May 14, 2015 in New York City.
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Actor Justin Baldoni attends The CW Network's New York 2015 Upfront Presentation at The London Hotel on May 14, 2015 in New York City.
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Actor Jesse L. Martin attends The CW Network's New York 2015 Upfront Presentation at The London Hotel on May 14, 2015 in New York City.
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Actress Danielle Panabaker attends The CW Network's New York 2015 Upfront Presentation at The London Hotel on May 14, 2015 in New York City.
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Actress Rose McIver attends The CW Network's New York 2015 Upfront Presentation at The London Hotel on May 14, 2015 in New York City.
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"Supergirl" takes the stage at the CBS Upfront Presentation at New York's Carnegie Hall.
CBS Broadcasting, Inc
James Corden of "The Late Late Show" presents at the CBS Upfront Presentation at Carnegie Hall.
CBS Broadcasting, Inc.
Actor Colin Hanks attends the 2015 CBS Upfront at The Tent at Lincoln Center on May 13, 2015 in New York City.
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Actress Jane Lynch attends the 2015 CBS Upfront at The Tent at Lincoln Center on May 13, 2015 in New York City.
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Actress Melissa Benoist attends the 2015 CBS Upfront at The Tent at Lincoln Center on May 13, 2015 in New York City.
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Chyler Leigh, Melissa Benoist and Mehcad Brooks at the CBS Upfront Presentation.
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Actors Jake McDorman, Hill Harper, and Mary Elizabeth Mastrantonio attend the 2015 CBS Upfront at The Tent at Lincoln Center on May 13, 2015 in New York City.
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Actor Kevin Pollak attends the 2015 CBS Upfront at The Tent at Lincoln Center on May 13, 2015 in New York City.
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General view at the Turner Upfront 2015 at Madison Square Garden on May 13, 2015 in New York City.
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Conan O'Brien, Robin Meade, and Sean Bean attend the Turner Upfront 2015 at Madison Square Garden on May 13, 2015 in New York City.
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Jack McBrayer, Ashley Tisdale, and Seth Green attend the Turner Upfront 2015 at Madison Square Garden on May 13, 2015 in New York City.
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Ed Burns and Kenny Smith attend the Turner Upfront 2015 at Madison Square Garden on May 13, 2015 in New York City.
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Jack McBrayer, Matt Senreich, Christina Miller, President at GM, Cartoon Network, Adult Swim & Boomerang, TBS, Inc., Seth Green, and Eric Andre attend the Turner Upfront 2015 at Madison Square Garden on May 13, 2015 in New York City.
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Jeff Perry, Tony Goldwyn, Scott Foley, Joshua Malina and Guillermo Diaz attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actor Scott Foley attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actress Kerry Washington attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actress Kerry Washington attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actress Tracee Ellis Ross attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actor Guillermo Diaz attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actor Matt McGorry attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actress Wendi McLendon-Covey attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actor Tony Goldwyn attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actress Sara Ramirez attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actors Julie Bowen (L) and Ty Burrell attend the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Actress Katie Lowes attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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ctress Ellen Pompeo attends the 2015 ABC Upfront at Avery Fisher Hall, Lincoln Center on May 12, 2015 in New York City.
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Terry Crews at the Fox Upfront May 11. the event boasted a “Scream Queens” stunt and a lively three-song performance by the “Empire” cast. And it wasn’t all flash either — there was news on “Empire” Season 2 guest stars, the “American Idol” judging table and even new “Gotham” villains.
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Actor Andy Samberg attends the 2015 FOX programming presentation at Wollman Rink in Central Park on May 11, 2015 in New York City.
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Lee Daniels attends the 2015 FOX programming presentation at Wollman Rink in Central Park on May 11, 2015 in New York City.
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John Travolta, Sarah Paulson and Courtney B. Vance attends the 2015 FOX programming presentation at Wollman Rink in Central Park on May 11, 2015 in New York City.
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Actors Jake Johnson and Max Greenfield attend the 2015 FOX programming presentation at Wollman Rink in Central Park on May 11, 2015 in New York City.
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Bob Greenblatt, and Dolly Parton at the NBC Upfront Event on May 11. Neil Patrick Harris, Jimmy Fallon and Nick Cannon made an appearance at the event as well.
NBC
Sophia Bush attends The 2015 NBC Upfront Presentation at Radio City Music Hall on May 11, 2015 in New York City.
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Neil Patrick Harris at the NBC Upfront Event on May 11.
NBC
Nick Cannon attends The 2015 NBC Upfront Presentation at Radio City Music Hall on May 11, 2015 in New York City.
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Craig Robinson attends The 2015 NBC Upfront Presentation at Radio City Music Hall on May 11, 2015 in New York City.
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David Duchovny attends The 2015 NBC Upfront Presentation at Radio City Music Hall on May 11, 2015 in New York City.
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Simon Rich and Jay Baruchel attend the FX Networks Upfront Bowling Party at Lucky Strike on April 22, 2015 in New York City.
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Robert Kelly and Liz Gillies attend the FX Networks Upfront Bowling Party at Lucky Strike on April 22, 2015 in New York City.
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