MACRO, the multiplatform media company founded by former WME partner Charles D. King, has secured a multimillion-dollar first round of financing for upcoming creative projects.
Investments from Laurene Powell Jobs’ Emerson Collective, MNM Creative and Michael Kassan’s Medialink, among others, netted an eight-figure start, the company said Wednesday.
MACRO focuses on content creation and distribution for African American, Latino and other multicultural audiences, and has unannounced projects lined up with “Creed” director Ryan Coogler and “Hustle & Flow” helmer Craig Brewer.
“I couldn’t be more thrilled with this incredible group of partners and investors. Among them, they represent some of the most boundary-pushing, innovative thinkers and leaders in their respective fields of technology, finance and media,” said King.
Emerson, founded by Steve Jobs‘ widow, was the lead investor in the company, and aims to support “social entrepreneurs who are innovating ways to create lasting avenues for social and economic mobility,” a spokesperson for MACRO said.
Supporting investors include Citibank’s Global Head of Corporate and Investment Banking Raymond J. McGuire, tech entrepreneur Justin Yoshimura and Michael Kane, Managing Director of the L.A.-based private equity firm Caltius Capital.
King, the first African-American partner at WME, exited the agency in January after 15 years to launch his new venture.
MACRO’s current team includes Ronald Hohauser as Chief Financial Officer, Poppy Hanks as SVP/Development and Production, and Michael Palank as VP/Digital and Business Development.