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The Chernin Group Buys Stake in Anime Site Crunchyroll to Build New Online Video Power

Crunchyroll, which offers free video and subscriptions to watch anime, will expand into new genres.

The Chernin Group has acquired a majority stake in Crunchyroll, a popular site for people to watch anime online, the company announced on Monday. TCG will now build Crunchyroll into a leading provider of all kinds of streaming video online, though anime remains the primary focus.

Crunchyroll already offers more than 25,000 episodes of television through deals with East Asian television companies.

“These guys have done a killer job for the last six years building the best place for anime online,” TCG president Jesse Jacobs told TheWrap. “They’ve just scratched the surface of what they can do.”

Anime is an underexploited entertainment genre that possesses a passionate following across the globe, but not one large enough to warrant cable channels in the States or the UK. Fans that cannot watch broadcast TV in Japan or elsewhere in the region turn to Crunchyroll, which gets all of the top TV shows within a day of their first air date.

“Our plan is to continue to grow the anime vertical as well as launch new channels in different genres,” TCG founder and CEO Peter Chernin said in a statement. “Online video is growing faster than any other sector within media, and we feel that with Crunchyroll, we have a fantastic, anchor platform.”

Jacobs would not go into detail about what new genres of video Crunchyroll would license, though he did say they would look for other entertainment genres that have passionate but niche fan bases. Going for mainstream entertainment is also possible thanks to Crunchyroll’s technology, but that would require a substantial financial investment to license the videos.

TheWrap previously reported TCG’s impending investment, but Monday marks the first time the company has acknowledged the deal. Sources at the time said TCG would pay less than $100 million, but the company did not disclose any financial details.

Also read: Chernin, Comcast Help Fund YouTube Channel Fullscreen for Shows, Overseas Expansion

The company’s founders and employees, including CEO Kun Gao, will retain their stakes in the company, as will TV Tokyo. Venture capital firm Venrock has sold its stake.

Crunchyroll launched in 2007 offering pirated versions of popular east Asian TV shows, tapping into the vast audience for anime, manga and similar content.

After raising some money, it began legally acquiring the rights to various shows and charging for subscriptions. You can either watch free ad-supported video or pay for a subscription.

Also read: The Chernin Group, Machinima CEO Invest in Latino YouTube Network

It last reported having subscriber base of more than 200,000, though most of that growth is in the past several months. The number has increased since then.

The company has aso launched a manga product, offering customers the latest Japanese comics.

Users can access the video service across myriad platforms, fro its website to video game consoles to over-the-top services like Apple TV and Roku. Crunchyroll also offers news and e-commerce for anime.

TCG has aggressively invested in online video companies, including leading YouTube network Fullscreen and one of Europe’s top YouTube networks, Base79.

“We decided to work with TCG based on their passion for the online video space, expertise in media, understanding of creative content and strong track-record of growing businesses,” Gao said in a statement. “Anime is at the heart of our company – We love anime, supporting the growing anime community and working to provide the best entertainment to its fans.  This investment from TCG will allow us to provide an even better experience and service for anime producers and fans worldwide.”