Chloe Moretz Body-Shaming Role? ‘Snow White’ Movie Receives Backlash

Following criticism, actress contends “The Red Shoes and The Seven Dwarfs” is “powerful for young women”

A billboard for an animated film starring Chloë Grace Moretz is drawing criticism online. The billboard for the movie “The Red Shoes and The Seven Dwarfs” features a tall, skinny, wide-eyed girl wearing red high heels looking down at a shorter, heavier girl holding the shoes — and people are seeing a body-shaming message.

It was announced that Moretz would be adding her voice to the animated film at Cannes earlier this month. And it was during the annual film festival when the outcry against the marketing for the project, in which the actress voices the Snow White character, began.

Backlash heated up after plus-sized model Tess Holliday tweeted a photo of the billboard, which compared a shorter, rounder Snow White to her thinner counterpart with the tagline: “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”

Criticism of the film featuring Moretz came after Jessica Chastain made headlines when she called the representation of women at Cannes “disturbing” (though Chastain made no direct reference to the Snow White-themed animated feature).

The movie, a take on “Snow White and the Seven Dwarfs” directed by Sung Ho Hong, is about a girl who tries to fit in with everyone else by putting on shoes that disguise her to be tall and thin, when she is naturally shorter and heavier.

In the trailer above, you can watch two dwarfs hungrily eye Snow White undress at about 58 seconds in. When she takes off her shoes, their eyes grow in horror at what they see — a full-figured woman. Then, around the 1:30 mark, the girl is pictured chugging from a mug. She burps, sighs and says “Now I can breathe.”

The promotional material for the film seems to suggest that being tall and thin meets a certain standard of beauty, and being short and heavy does not.

Moretz commented on the pushback against the film, saying Wednesday that the project “resonated” with her and that “the actual story is powerful for young women.”

This is not 20-year-old actress’ first time facing criticism around body shaming. In 2016, she tweeted at Kim Kardashian after Kardashian posted a nude photo.

Moretz later told Glamour that she “wasn’t slut-shaming. It’s not about body shaming.”

Here are some Twitter reactions to the billboard.