The razzle-dazzle of past conventions of the movie theater community has disappeared
Hollywood is trying, but it’s awfully hard to put on a global celebration of the theatrical experience at CinemaCon when the entire entertainment industry is in upheaval.
With Sony saving its pennies by not coming to Las Vegas at all, with Disney thumbing its nose at the world with a presentation that said, “Nah, we aren’t bothering,” and with once-ambitious Fox dutifully tucked into the Disney universe — it was an underwhelming week.
Gone are the massive lunches for 5,000 people in a ballroom with a galaxy of stars lined up on the dais after being herded onto the corporate jet for a three-hour, door-to-door razzle-dazzle. Gone are the days of the enormous giveaway bags that people used to FedEx back to their hometowns because they were so unwieldy.
It was left to Paramount, Universal and Warner Bros. (also looking to keep its balance post-Tsujihara trauma) to hold up the grand Hollywood tradition of showmanship. Here are my top takeaways from CinemaCon 2019:
1. Diversity is super hot right now.
It’s almost as if 18 months…
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