A Paramount family film and a Focus awards contender will serve as alternatives to the Marvel blockbuster
Instead of a new tentpole coming to theaters this weekend, the box office will see a family film (Paramount’s “Clifford the Big Red Dog”) and an awards contender (Focus Features’ “Belfast”) try to carve out a niche against the second weekend of Marvel Studios’ “Eternals.”
Neither of the newcomers are expected to challenge “Eternals” for the No. 1 spot, though it is still uncertain how much director Chloé Zhao’s superhero epic will earn this weekend given the film’s cooler-than-usual reception by critics and first-week audiences. The film, which has grossed $75 million through Monday, will need to gross above $28.5 million this weekend or risk dropping 60% from opening weekend grosses.
“Clifford,” meanwhile, is holding preview screenings all day Tuesday ahead of a nationwide opening on Wednesday in theaters and on Paramount+. According to the studio, the Wednesday release was seeking to take advantage of Veterans’ Day on Thursday with the hope of bringing in families with kids who have the day off from school. Box office trackers are projecting an extended opening of $17-20 million.