CMAs Sink 45% in Ratings, Edge NBC's 'One Chicago' Lineup

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CMAs Sink 45% in Ratings, Edge NBC’s ‘One Chicago’ Lineup – but Not Fox’s ‘Masked Singer’

by Tony Maglio | November 12, 2020 @ 8:19 AM

CBS’ new ”S.W.A.T.“ season gets off to a slow start

“The Masked Singer” slipped slightly in TV ratings this week, but Fox still topped the competition in the key adults 18-49 demographic. (Yes, even though ABC’s aired the 2020 CMA Awards.)

In total viewers, primetime went to NBC’s “One Chicago” season premieres. (Yes, even though ABC’s aired the 2020 CMA Awards.)

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ABC’s CMAs finished in a close second place in both main Nielsen metrics, but they were way down from last year and hit new record lows. The 54th CMAs fell 40% in total viewers from the 2019 version and plummeted 45% in the key demo.

CBS’ “S.W.A.T.” Season 4 premiere got buried under a pile of other broadcast shows last night.

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Fox was first in ratings with a 1.2 rating/7 share in the advertiser-coveted 18-49 demographic, but third in total viewers with an average of 4.6 million, according to preliminary numbers. “The Masked Singer” at 8 p.m. posted a 1.5 and 5.8 million viewers. “I Can See Your Voice” at 9 had a 0.9 and 3.4 million viewers.

ABC was second in ratings with a 1.1 and in viewers with 6.8 million. Those were the 8-11 averages of the network’s Country Music Awards, which were forced to make some last-minute performer substitutions due to positive COVID-19 tests and potential exposure.

NBC was third in ratings with a 1.0/6 and first in viewers with 7 million. The “Chicago Med” Season 6 premiere at 8 landed a 1.1/6 and 7.6 million viewers. At 9, the “Chicago Fire” Season 9 premiere landed a 1.0 and 7 million viewers. The “Chicago PD” Season 8 premiere at 10 drew a 0.9 and 6.3 million viewers.

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CBS was fourth in ratings with a 0.5/3 and in viewers with 2.9 million. “The Amazing Race” from 8 to 10 averaged a 0.6 and 3.6 million viewers. At 10, the “S.W.A.T.” Season 4 start settled for a 0.4 and 2.6 million viewers.

Univision was fifth in ratings with a 0.4/2 and in viewers with 1.2 million.

Telemundo was sixth in ratings with a 0.3/2 and in viewers with 925,000

The CW was seventh in ratings with a 0.1/1 and in viewers with 503,000. “Devils” at 8 had a 0.1/0 and 452,000 viewers. “Coroner” at 9 got a 0.1/1 and 554,000 viewers.