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C’mon Get Viral: ABC’s MoJoe-riffic ‘Happy Town’ Stunt

Don’t worry: Your friendly TV blogger is safe and sound

Oh, ABC marketing: You sly dogs, you.

To promote the network’s new drama "Happy Town," it appears the network has found a way for folks to set up fake newspaper websites featuring fake articles about real people suddenly disappearing. My pal Alan Sepinwall, he of Star Ledger and What’s Alan Watching fame, sent me a link to one such website. (Check it out here.)

Not sure if he created this or it was generated by someone at ABC. Either way, the bastards at the Alphabet net got their wish: I’m writing about "Happy Town." And letting you the show premieres Wednesday, April 28 at 10 p.m.