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Inside the Ratings

Loree Seitz

“Inside the Ratings” is a recurring deep dive into the numbers that shape Hollywood, analyzing key trends, audience shifts and the performance metrics behind film and television viewership. Each installment breaks down the data, offering critical insights into what’s working, what’s not and what it means for the industry.

  • From ‘Christmas in Rockefeller Center’ to ‘Home Alone,’ Holiday Programming Is Already Boosting Ratings

    By

    Loree Seitz
    December 18, 2025 @ 12:30 PM

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    Columns
    12:30 PM
    From ‘Christmas in Rockefeller Center’ to ‘Home Alone,’ Holiday Programming Is Already Boosting Ratings

    Pro Available to WrapPRO members

  • Netflix’s Recipe for Holiday Movie Success

    Plus, “All Her Fault” makes waves on Peacock and the Indiana-Ohio State championship game breaks records

    By

    Loree Seitz
    December 11, 2025 @ 11:00 AM

    Pro Available to WrapPRO members

    Columns
    11:00 AM
    Netflix’s Recipe for Holiday Movie Success

    Pro Available to WrapPRO members

  • Thanksgiving Ratings Roundup: ‘Stranger Things’ Season 5, NFL Games Among Holiday’s Record-Breaking Winners

    The Chiefs-Cowboys game became the most-watched regular season game in NFL history, while Macy’s Thanksgiving Day Parade viewership continues to grow

    By

    Loree Seitz
    December 4, 2025 @ 11:00 AM

    Pro Available to WrapPRO members

    Columns
    11:00 AM
    Thanksgiving Ratings Roundup: ‘Stranger Things’ Season 5, NFL Games Among Holiday’s Record-Breaking Winners

    Pro Available to WrapPRO members

  • From ‘A House of Dynamite’ to ‘Frankenstein,’ Netflix Awards Contenders Bring in Big Streaming Viewership

    Plus, Mark Harmon’s guest spot boosts “NCIS: Origins” to a series high and “Live with Kelly and Mark” scores ratings wins with Halloween week

    By

    Loree Seitz
    November 20, 2025 @ 8:00 AM

    Pro Available to WrapPRO members

    Columns
    8:00 AM
    From ‘A House of Dynamite’ to ‘Frankenstein,’ Netflix Awards Contenders Bring in Big Streaming Viewership

    Pro Available to WrapPRO members

  • ‘Dancing With the Stars’ Momentum Holds Strong With 6.67 Million Viewers for 20th Anniversary Despite Carriage Dispute | Exclusive

    Plus, Michelle Obama boosts “Sherri” to a season high and Judge Judy’s “Hot Bench” scores ratings wins

    By

    Loree Seitz
    November 14, 2025 @ 9:00 AM

    Pro Available to WrapPRO members

    Columns
    9:00 AM
    ‘Dancing With the Stars’ Momentum Holds Strong With 6.67 Million Viewers for 20th Anniversary Despite Carriage Dispute | Exclusive

    Pro Available to WrapPRO members

  • 2025 World Series Frenzy Boosts Viewership Up Over Last Year’s Dodgers-Yankees Matchup

    Plus, “The Witcher” Season 4 debut falls short and NASCAR brings ratings wins to the CW

    By

    Loree Seitz
    November 6, 2025 @ 11:00 AM

    Pro Available to WrapPRO members

    Columns
    11:00 AM
    2025 World Series Frenzy Boosts Viewership Up Over Last Year’s Dodgers-Yankees Matchup

    Pro Available to WrapPRO members

  • CBS’ ‘Tracker’ and ABC’s ‘High Potential’ Lead Fall TV Broadcast Premiere Ratings With Solid Growth

    NBC’s “Chicago Fire” and Fox’s “Doc” also scored strong ratings after seven days

    By

    Loree Seitz
    November 4, 2025 @ 11:00 AM

    Pro Available to WrapPRO members

    Columns
    11:00 AM
    CBS’ ‘Tracker’ and ABC’s ‘High Potential’ Lead Fall TV Broadcast Premiere Ratings With Solid Growth

    Pro Available to WrapPRO members

  • ‘Monster: The Ed Gein Story’ Leaps to a Bigger Ratings Start Than ‘Menendez,’ but It May Fade Out Quicker

    Plus, “Sherri” sees double-digit gains in the demo while “World News Tonight with David Muir” scores its biggest audience in 11 weeks

    By

    Loree Seitz
    October 23, 2025 @ 6:15 AM

    Pro Available to WrapPRO members

    Columns
    6:15 AM
    ‘Monster: The Ed Gein Story’ Leaps to a Bigger Ratings Start Than ‘Menendez,’ but It May Fade Out Quicker

    Pro Available to WrapPRO members

  • ‘Gilmore Girls’ Fall Persists With Strong Streaming Audience as Cozy Classic Marks 25th Anniversary

    Plus, “60 Minutes” makes ratings strides with an NFL lead-in and Telemundo’s double premiere scores primetime wins

    By

    Loree Seitz
    October 16, 2025 @ 11:00 AM

    Pro Available to WrapPRO members

    Columns
    11:00 AM
    ‘Gilmore Girls’ Fall Persists With Strong Streaming Audience as Cozy Classic Marks 25th Anniversary

    Pro Available to WrapPRO members

  • Late Night Ratings See Viewership Spikes Amid Trump Attacks

    Plus, Spike Lee’s “Highest 2 Lowest” makes a quiet debut on Apple TV+ and the MLB Wild Card Series sets ESPN records

    By

    Loree Seitz
    October 9, 2025 @ 6:15 AM

    Pro Available to WrapPRO members

    Columns
    6:15 AM
    Late Night Ratings See Viewership Spikes Amid Trump Attacks

    Pro Available to WrapPRO members

  • How ‘The Summer I Turned Pretty’ Harnessed TikTok, Gen Z and Taylor Swift to Become a Ratings Sensation

    The Prime Video YA series entranced everyone from Gen Alpha to millennial women — and there’s still a movie on the way

    By

    Loree Seitz
    October 3, 2025 @ 6:15 AM

    Pro Available to WrapPRO members

    Columns
    6:15 AM
    How ‘The Summer I Turned Pretty’ Harnessed TikTok, Gen Z and Taylor Swift to Become a Ratings Sensation

    Pro Available to WrapPRO members

  • ‘Wednesday’ Season 2: How Netflix Avoided the Sophomore Slump to Reach 625.9 Million Hours Viewed | Exclusive

    Netflix’s VP of US and Canada series marketing tells TheWrap about leaning into outcast messaging and Lady Gaga to generate over 9 billion social impressions

    By

    Loree Seitz
    September 15, 2025 @ 6:15 AM

    Pro Available to WrapPRO members

    Columns
    6:15 AM
    ‘Wednesday’ Season 2: How Netflix Avoided the Sophomore Slump to Reach 625.9 Million Hours Viewed | Exclusive

    Pro Available to WrapPRO members

  • How Nielsen Plans to ‘Future-Proof’ Ratings Measurement as Streaming Grows

    CEO Karthik Rao breaks down the company’s Big Data + Panel, which will be adopted by the industry at large this fall

    By

    Loree Seitz
    September 2, 2025 @ 8:00 AM

    Pro Available to WrapPRO members

    Columns
    8:00 AM
    How Nielsen Plans to ‘Future-Proof’ Ratings Measurement as Streaming Grows

    Pro Available to WrapPRO members

  • Why ‘KPop Demon Hunters’ Is a Netflix Viewership Unicorn

    Plus, the ratings behind “The Waterfront” cancellation and “The Big Bang Theory’s” streaming resurgence

    By

    Loree Seitz
    August 28, 2025 @ 6:15 AM

    Pro Available to WrapPRO members

    Columns
    6:15 AM
    Why ‘KPop Demon Hunters’ Is a Netflix Viewership Unicorn

    Pro Available to WrapPRO members

  • Netflix’s WWE Play: How the Streamer Hopes to Build on ‘Monday Night Raw’ Heat

    VP of sports Gabe Spitzer tells TheWrap about embracing “shoulder programming” and expanding internationally

    By

    Loree Seitz
    August 21, 2025 @ 6:15 AM

    Pro Available to WrapPRO members

    Columns
    6:15 AM
    Netflix’s WWE Play: How the Streamer Hopes to Build on ‘Monday Night Raw’ Heat

    Pro Available to WrapPRO members

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