All LA Production Is in Decline – But Commercial Production Is Especially in Danger | Chart

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A recent decrease in shooting in the industry’s home city was largely driven by a drop in advertising work

Director Ben DeJesus oversees a Maker's Mark commercial shoot in Los Angeles in 2021.
Director Ben DeJesus, left, is seen on the set of a Maker's Mark commercial shoot featuring Victor Rasuk on June 24, 2021, in Los Angeles.

Greater Los Angeles’ dramatic drop in on-location filming in recent months may have a variety of reasons, including a diminishing need to catch up on pandemic-delayed projects. But commercial production saw the biggest decrease in the final quarter of 2022, dropping by more than a third and signaling potential trouble for a key segment of the business.

As shoots for films, television, commercials and other media resumed in 2021 and 2022, FilmLA reported a rebound in shoot days to pre-pandemic levels that remained consistent through all of last year. But in Q4, 8,674 shoot days were reported, a year-over-year decline of 19.5%.