Why Netflix Should Start Playing the Live Sports Game Right Now | Analysis

As the competition has already snatched up the major franchises, the No. 1 streamer still has an opportunity “to expand beyond its current base,” one expert says


Live sports has been the one area that streaming king Netflix has avoided since streaming began. But the No. 1 streamer has lately softened on that stance, and there are certainly gains to be had if it did go into the live sports arena, say experts who talked to TheWrap.

“Nothing drives sustained loyalty to a media distribution platform like live sports. Sports are an incredibly effective way to target specific audiences and sustain and develop their interest for years,” Daniel Kirschner, the co-founder and CEO of Greenfly, a digital media distribution software maker for sports leagues and teams, told TheWrap.