Condé Nast Entertainment revealed Tuesday the next phase of their digital expansion with new video platform, The Scene, the industry’s first platform devoted to curating and showcasing premium digital-first video content.
The Scene will feature new digital channels for Condé Nast publications The New Yorker, Lucky and Bon Appetit. In addition, The Scene will also run content from a variety of partners including ABC News, Buzzfeed, Major League Soccer, Weather Channel.
“The addition of The Scene, which will feature content from all of our powerful branded channels and premium digital videos from leading traditional and digital media companies, will increase our reach to entirely new audiences,” Condé Nast President Dawn Ostroff said in a statement.
Condé Nast’s first foray into the digital world was in March 2013, with the establishment of GQ and Glamour channels. Since then, they have amassed over one billion views and expanded with publication channels for Allure, Vanity Fair, Epicurious and Vogue.
The Scene is set to go live July 2014.