Why Condé Nast Entertainment Is Doubling Down on Longer-Form Digital Content

5 Questions: “What the data has told us is audiences are watching more and more of our content in longer and longer episodes,” Condé Nast Entertainment president Oren Katzeff says

While Jeffery Katzenberg’s Quibi is dedicated to producing premium short-form content that it expects will resonate better with mobile audiences, Condé Nast Entertainment has found success with the opposite approach.

“What we have found so far this year is when you look at the segment of content we’ve created where the episodes are 20 minutes or longer each, that segment of content has generated more total views and more watch time than any other length of content that we’ve created,” president of Condé Nast Entertainment Oren Katzeff told TheWrap.

That focus has paid off with a record 400 million YouTube views in March, and 1.9 billion minutes watched, he said. “That’s not just us doing two- to three-minute-long videos,” he said. “We’re making much longer content and our audience is watching it in droves.”

On Monday, the eight-year-old division announced 175 new digital pilots and 40 new series at the ninth annual NewFronts in New York City, offshoots of the media giant’s iconic magazine brands as well as shows featuring “Queer Eye” fashion expert Tan France and…

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