Why Condé Nast Entertainment Is Doubling Down on Longer-Form Digital Content

5 Questions: ”What the data has told us is audiences are watching more and more of our content in longer and longer episodes,“ Condé Nast Entertainment president Oren Katzeff says

While Jeffery Katzenberg’s Quibi is dedicated to producing premium short-form content that it expects will resonate better with mobile audiences, Condé Nast Entertainment has found success with the opposite approach.

“What we have found so far this year is when you look at the segment of content we’ve created where the episodes are 20 minutes or longer each, that segment of content has generated more total views and more watch time than any other length of content that we’ve created,” president of Condé Nast Entertainment Oren Katzeff told TheWrap.

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