New study attributes the jump to a “perfect storm” of factors, including more streaming services hitting the market
TV fans are juggling more services than ever before. New data from Hub Entertainment Research drives home how the TV landscape has evolved compared to just a few years ago.
Right now, the number of TV “sources” among Americans is up 18.75%, or about one new service, since the same time last year, according to Hub’s annual “best bundle” study. Those sources include SVOD services like Netflix and Disney+, ad-free streaming services, cable and satellite packages, live TV services from YouTube TV and Hulu, and even viewers who use an antenna to watch TV.