We've Got Hollywood Covered

Make That a Large Popcorn, Actually – Moviegoers’ Costs Went Down in First Quarter

”The Lego Movie,“ ”Ride Along and “Divergent“ did most of their business in 2D and that kept prices down

Going to the movies got a little more reasonable in the first quarter, if you consider $7.96 reasonable. That was the average price of a movie ticket, according to data released Monday by the National Association of Theater Owners.

See photos: 49 Summer Movies on Our Radar: From ‘Amazing Spider-Man’ to Tina Fey’s Next Comedy (Photos)

It’s down from the $8.35 average in last year’s fourth quarter, which was up in large due to the presence of “Gravity” and “The Hobbit: The Desolation of Smaug.” Those were both 3D and performed strongly in IMAX and Premium Large Format theaters, which add a surcharge.

Also read: ‘Captain America: The Winter Soldier’ Success Signals 3D Rebound

The biggest movies at the box office in the 2014’s first quarter, “The Lego Movie,” “Ride Along” and “Divergent,” did most of their business in 2D. “Captain America: The Winter Soldier,” which opened in April, has been a strong 3D performer, so the average will likely rise in the second quarter.

The average price of a movie ticket last year was $8.13 according to NATO, which is the main lobbying arm for exhibitors.