The CW’s executives had their breakfast with a smile Wednesday morning.
The network earned its highest-rated Tuesday night in the advertiser-coveted 18-49 demographic in more than four years last night, according to preliminary numbers.
The last time the young-adult focused network hit a 1.1 rating/3 share was Sep. 15, 2009 when rebooted versions of “90210” and “Melrose Place” aired in the 8 p.m. and 9 p.m. timeslots, respectively. This time around it was a combination of “The Originals” and “Supernatural” that hit that mark.
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Week-to-week, that’s an increase of 10 percent in what the industry still calls its key demo, even if it does not necessarily apply as strictly to the younger-skewing CW Network.
Year-over-year, Tuesday’s lineup was up 83 percent in the 18-49 demo, according to the network.
The channel also relies on heavy delayed and online viewing from its tech-savvy audience.
To provide some perspective, however, the 1.1 rating was still only good enough to tie The CW for sixth in ratings (with Univision). Its 2.2 million viewers, while very strong for the network, resulted in seventh place Tuesday.