Dan Levy Can’t Say ‘Schitt’s Creek’ on CBS Without This Happening (Video)

It actually works out quite nicely for Pop

Poor Dan Levy. All he wants to do is plug Pop sitcom “Schitt’s Creek” on Stephen Colbert’s “Late Show,” but CBS is quite wary of the title.

“You’ve been here before, thank for coming back,” Colbert welcomed Levy to his talk show Tuesday night. “You know the drill with the title of this show. CBS has made a real rule that we cannot say the title of this show without putting up a lower third when we say the title of the show.”

And yeah, that really happened each and every time.

The lower third, spelling out the title of the show, is presumably to prove Levy and Colbert are not cursing over the airwaves. However, it also plugs that the series airs Wednesdays at 10/9c on Pop — bonus. CBS is probably fine with that though, as CBS Corporation co-owns Pop with Lionsgate Entertainment. Nothing wrong with a little cross-promotion, we suppose.

Watch the video above.

And you really should be watching Schitt’s Creek — it’s excellent. Levy and his dad, Eugene Levy, co-created the show together. They co-star on it with the terrific Catherine O’Hara and newcomer Annie Murphy. And as Colbert’s lead-in clip reminds you, Chris Elliott is also there as Roland Schitt, the mayor of Schitt’s Creek.

Like the lower third says, new episodes of “Schitt’s Creek” air Wednesdays at 10/9c on Pop. Readers can catch up to Seasons 1 through 4 on Netflix, like this writer is so glad he did.